Father of Modern Management & Leadership by Employee Motivation
Further Reference
In 1943, Abraham Maslow's article
A Theory of Human Motivation appeared in Psychological Review, which
were further expanded upon in his book:
Toward a Psychology of Being In this article, Abraham Maslow
attempted to formulate a needs-based framework of human motivation and based
upon his clinical experiences with humans, rather than prior pyschology
theories of his day from leaders in the field of psychology such as Freud and
B.F. Skinner, which were largely theoretical or based upon animal
behavior. From Maslow's theory of motivation, modern leaders and
executive managers find means of employee motivation for the
purposes of employee and workforce management.
The basis of Maslow's theory of motivation is that human beings are motivated by
unsatisfied needs, and that certain lower needs need to be satisfied before
higher needs can be addressed. Per the teachings of Abraham Maslow, there are
general needs (physiological, safety, love, and esteem) which have to be
fulfilled before a person is able to act unselfishly. These needs were dubbed
"deficiency needs." While a person is motivated to fulfill these basal desires,
they continue to move toward growth, and eventually self-actualization. The
satisfaction of these needs is quite healthy. while preventing their
gratification makes us ill or act evilly.
Maslow's Hierarchy of Needs Chart
As a result, for adequate workplace motivation, it is important
that leadship understands which needs are active for individual employee
motivation. In this regard, Abraham Maslow's model indicates that basic,
low-level needs such as physiological requirements and safety must be satisfied
before higher-level needs such as self-fulfillment are pursued. As depicted in
this hierarchical diagram, sometimes called 'Maslow's Needs Pyramid' or
'Maslow's Needs Triangle', when a need is satisfied it no longer motivates and
the next higher need takes its place.
